Brands Play April Fools Jokes Too
April 1, 2010
Even brands are not immune to the fun of April Fool’s Day. A trip around the Web on April 1st can cause confusion, concern, and laughs, which more companies join each year. This year, I stumbled across several branded April Fool’s jokes that either made me do a double-take or crack a smile. Several are described below:
1. Google changes its name to Topeka
In a hat tip to the mayor of Topeka, Kansas who recently said he was changing the name of his city to Google, visitors to Google’s Web site today were greeted with a new name and logo. I saw this one first thing this morning when I logged into my computer and while I noticed it, I just kept on going. Since Google changes its logo frequently to match the current holiday, I’d imagine most Google users didn’t think much of this change.

2. Gmail loses its vowels
If you logged into Gmail at one point today, you would have noticed that all of the vowels on the page were missing. I saw it and paused for a moment before realizing it had to be an April Fool’s joke!

3. Starbucks introduces new sizes
Starbucks introduced two new sizes for April Fool’s Day — the micra and the plenta, which could also be called the Dixie Cup size and the Bucket size.

4. Kodak announces Aromatography
Scratch ‘n sniff photographs are finally here … April Fool’s!

Did you see any funny, surprising, or even annoying branded April Fool’s jokes this year? Leave a comment and share your story.
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This post was written by Susan Gunelius.
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