Xstrata — Communicating Corporate Ethics
October 29, 2009
Xstrata is a major global diversified mining group, based in Switzerland and the UK, that knows how to communicate via its website. Take a look at the Homepage –
First the abstract image at the top changes; I had to mention this since I like abstracts. The Home page is loaded with information links, but is not overwhelming. The navigation on the upper left is good, the company prominently displays updates on its merger, the About quickly describes the company to new visitors. Finally, stock price and links to reports are available Nicely done.
The company also does a good job communicating the nature of the industries in which they compete. On the Commodity Businesses section you can use the links to more information–
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