StatoilHydro: engaging through innovation
September 17, 2009
I’ve noticed a trend in corporate websites–use an engaging homepage to attract visitors.
Items of note–
- The use of a large image at the top of the page to balance text
- Current news items are displayed
- Links to major reports
- Links to key information on share price
Other items in this format is to have highlights to corporate initiatives and job postings.
I find this format to be effective since it presents comprehensive information in an eye-appealing format.
Having a compelling homepage does not result in StatoilHydro skimping on its About Us section. Instead they offer a feature-rich and appealing section–
The company offers multimedia descriptions –
- StatoilHydro worldwide offers a comprehensive overview of where it operates
- Above and Below is an innovative review of the company’s history
- Our operations covers business off the coast of Norway
A very effective use of multimedia to inform stakeholders.
As you drill down through Corporate Governance you see the design replicated. For example click on Corporate Governance–
Some features include–
- A decent display of Executive Backgrounds
- An Organization Chart that shows relationships
- Ethics statement (HTML option would be better)
StatoilHydro grabs you on their homepage and then offers you well organized and imaginative content.
This post was written by Ed Konczal.
Agree? Disagree?
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2 Responses to “StatoilHydro: engaging through innovation”
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Very nice reading! Thank you!
Hi Gjertrud
I was very taken with the StatoilHydro site when Ed’s post brought it to my attention; particularly the attention to the detail of what the visitor might like to see. For example, I think it is rare to see the CV of the candidate recommended by the nominations committee highlighted on the AGM page. But what a good idea.
Thanks for reading!
Lucy