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Nissan – A Lesson in Creating a Brand Image, Message and Promise

August 5, 2009

Hats off to the ad campaign pictured below from Nissan, which provides an excellent example of how a few words of copy can create a complete brand image, message and promise.

Take a look at the first ad in the campaign below. In just 11 words and with a great black and white image, the audience relates the Nissan brand to owning a dream.

nissan dream Nissan A Lesson in Creating a Brand Image, Message and Promise

The second example below is equally powerful.  In just 9 words, the audience relates the Nissan brand to freedom and escape.

nissan getaway Nissan A Lesson in Creating a Brand Image, Message and Promise

And my favorite ad is below.  In 12 simple words, the Nissan brand means inspiration.

nissan inspire Nissan A Lesson in Creating a Brand Image, Message and Promise

With the simple tagline, “The Joy of Driving”, accompanying each ad, Nissan means so much more than just a car.

Can you make your brand mean more than the tangible product or service it provides?  It’s a powerful accomplishment.  Kudos to TBWA Toronto for a great campaign.

Images via AdsoftheWorld.com

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This post was written by Susan Gunelius.

Susan Gunelius

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