Anheuser-Busch Loses Trademark Battle and Budweiser Brand Name in EU
March 27, 2009
In a what must be a painful decision, U.S. brewery Anheuser-Busch lost the right to use the brand name Budweiser in the European Union after a long legal battle with Czech brewer Budejovicky Budvar finally came to an end.
Believe it or not, this article from Wikipedia does a great job of distilling the story of the highly sought after Budweiser name into a few paragraphs, and this story from Out-Law.com does a great job of describing the most recent legal actions surrounding the battle as well as the final decision. Unbeknownst to me, this battle has been going on in some form or another since the 1870s. This is a branding story I am not well versed on, but now that it’s on my radar, I’m finding it to be particularly interesting.
I’d love to hear some more opinions on this trademark dispute. What do you think? Take the poll below and share your opinion. Also, leave a comment and give us some details about why you feel the way you do. Know of more great resources to learn more about the history of the Budweiser brand name? Share them in the comments section below. I’d love to read more about it myself.
Image: Flickr
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This post was written by Susan Gunelius.
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