Websites, Branding and Splash Pages
January 30, 2009
Today, I’d like to get your opinion on splash pages on websites. Personally, I don’t like them. While they certainly add value to pornographic websites or websites that advertise alcohol and there is a need to prequalify people before they enter the corresponding site, I can’t think of many other instances where I find them to be helpful.
Frankly, I have very little time, and I’d imagine most consumers feel the same way. I certainly don’t have time to watch a flash animated screen play a marketing message while I wait for the “Click Here to Enter” button to appear. And I’m a marketer! If I feel that way, what must non-marketer consumers think?
If the goal of the website is to convert visitors to customers, then I don’t want to waste their time by making it take any longer to get to the information they want and need quickly and easily. I don’t want to give them the chance to leave, so I avoid splash pages. Companies spend millions of dollars conducting web usability studies and tracking click patterns and ROI, but then they block visitors from quickly and easily obtaining information by placing an obstacle in their way – a splash page. It doesn’t make sense.
So now I’d like to hear your opinion on splash pages. Do you love them or hate them? Take the poll below and share your opinion.
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