http://www.corporate-eye.com/blog/2008/10/when-brands-attack-the-rise-of-comparative-advertising/ ...compare, compete, excel Thu, 02 Feb 2012 11:23:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.corporate-eye.com/blog/2008/10/when-brands-attack-the-rise-of-comparative-advertising/#comment-10449 Adobe and Apple Battle over Flash in Ad Format | Corporate Eye Fri, 14 May 2010 02:33:21 +0000 http://www.corporate-eye.com/?p=2364#comment-10449 [...] advertising has been making a comeback in recent years with the Progresso vs. Campbell’s soup comparative ad campaign bringing back memories of the Coke vs. Pepsi challenge from decades earlier.  This week, Adobe and [...] [...] advertising has been making a comeback in recent years with the Progresso vs. Campbell’s soup comparative ad campaign bringing back memories of the Coke vs. Pepsi challenge from decades earlier.  This week, Adobe and [...]

]]> http://www.corporate-eye.com/blog/2008/10/when-brands-attack-the-rise-of-comparative-advertising/#comment-10006 A Branding Restraining Order for a Comparative Advertising No-No | Corporate Eye Fri, 22 Jan 2010 03:36:05 +0000 http://www.corporate-eye.com/?p=2364#comment-10006 [...] There is no doubt that comparative advertising can work.  It’s been around for a long time.  In fact, today’s comparative advertising is tame in comparison to claims from half a century ago (or more).  Of course, not all comparative advertising is equal.  In fact, some of it is quite extreme (’attack advertising’).  You can read more about my views on comparative advertising in this post on Corporate Eye. [...] [...] There is no doubt that comparative advertising can work.  It’s been around for a long time.  In fact, today’s comparative advertising is tame in comparison to claims from half a century ago (or more).  Of course, not all comparative advertising is equal.  In fact, some of it is quite extreme (’attack advertising’).  You can read more about my views on comparative advertising in this post on Corporate Eye. [...]

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