Harry Potter - The Story of a Global Business Phenomenon by Susan Gunelius is Published
August 22, 2008
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I’m happy to announce that my book, Harry Potter: The Story of a Global Business Phenomenon, was released on Tuesday in the United States after a successful release in June in the U.K. It will soon be available in multiple languages around the world as well.
The book’s primary audience is graduate students and marketing/business professionals who are interested in learning about the marketing strategies behind the making of one of the biggest brand success stories in history.
It is written in a manner that makes sense to readers whether or not you’ve read a book or seen a movie in the Harry Potter series, because it’s primary goal is to disect and analyze the marketing and branding of a children’s fantasy novel that became an international sensation. I also discuss the steps another brand would need to take to attain similar success.
If you’d like to learn more about the book, you can follow the link to a recent interview. The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more. I hope you’ll give it a read through and stop back to share your thoughts about the branding and marketing of Harry Potter.
Image: Susan Gunelius/Palgrave Macmillan
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