Comments on: One Word Branding http://www.corporate-eye.com/blog/2008/06/one-word-branding/ ...compare, compete, excel Thu, 02 Feb 2012 11:23:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ceelee http://www.corporate-eye.com/blog/2008/06/one-word-branding/#comment-9360 Ceelee Fri, 25 Sep 2009 21:52:46 +0000 http://www.corporate-eye.com/?p=486#comment-9360 xerox = copies google = search xerox = copies
google = search

]]> By: John Furgurson http://www.corporate-eye.com/blog/2008/06/one-word-branding/#comment-2771 John Furgurson Thu, 30 Apr 2009 03:25:26 +0000 http://www.corporate-eye.com/?p=486#comment-2771 I've seldom seen a brand that can be clearly distilled down to one word. It's ideal, but I'm always happy to get it boiled down to three words, with accompanying visuals to help clarify things. And don't confuse that one-word brand with a tagline or slogan like Just Do It. Honing down that core brand concept is a completely different exercise than writing a line like just do it. I’ve seldom seen a brand that can be clearly distilled down to one word. It’s ideal, but I’m always happy to get it boiled down to three words, with accompanying visuals to help clarify things.

And don’t confuse that one-word brand with a tagline or slogan like Just Do It. Honing down that core brand concept is a completely different exercise than writing a line like just do it.

]]> By: Rate That Brand with Brand Tags | Corporate Eye http://www.corporate-eye.com/blog/2008/06/one-word-branding/#comment-239 Rate That Brand with Brand Tags | Corporate Eye Wed, 13 Aug 2008 07:03:00 +0000 http://www.corporate-eye.com/?p=486#comment-239 [...] to understand two things about your brand (among others): how consumers perceive your brand and what word your brand owns in the minds of consumers.  Brand Tags plays off of those two [...] [...] to understand two things about your brand (among others): how consumers perceive your brand and what word your brand owns in the minds of consumers.  Brand Tags plays off of those two [...]

]]> By: Sachendra Yadav http://www.corporate-eye.com/blog/2008/06/one-word-branding/#comment-134 Sachendra Yadav Fri, 13 Jun 2008 04:53:12 +0000 http://www.corporate-eye.com/?p=486#comment-134 A couple that I liked Airtel (mobile operator) - Express Yourself Hutch (mobile operator) - Hi! Nike - Just Do it Companies need to be careful when picking words or phrases to associate with their brand to or they'll end up looking stupid like Microsoft after it's "Where do you want to go today?" campaign http://www.denounce.com/mswhere.html A couple that I liked

Airtel (mobile operator) – Express Yourself
Hutch (mobile operator) – Hi!
Nike – Just Do it

Companies need to be careful when picking words or phrases to associate with their brand to or they’ll end up looking stupid like Microsoft after it’s “Where do you want to go today?” campaign
http://www.denounce.com/mswhere.html

]]>