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Vauxhall Logo Gets a Web 2.0 Overhaul

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A hot trend these days is revamping a brand logo to have a more modern Web 2.0-friendly look and feel. Vauxhall joined the bandwagon with the release of the new Vauxhall logo which shows a modernized griffin with a three-dimensional appearance. I have seen the new logo as pictured here with a black background as well as with a red background that matches the old logo pictured here.

I actually think this logo redesign was well done. I think many companies take the Web 2.0 modernization idea too far, but Vauxhall gave its logo a simple upgrade that enhances the brand rather than detracting or running counter to it.

The Vauxhall logo was last updated in 2003, but the changes were minimal. The new logo is noticeably updated.

The new logo won’t debut until July and will slowly be used on all products with a complete corporate identity change scheduled for August.

What do you think of the new Vauxhall logo? I like it. As I said, it makes the logo modern without deviating too far from the brand image. Leave a comment and share your thoughts about the Vauxhall logo redesign and the current trend in modernizing logos and making them Web 2.0-friendly.

Check back in for my upcoming post at Corporate Eye for more information about logo design and branding. You can subscribe to the Corporate Eye feed, so you dont miss it.

This post was written by Susan GuneliuscloseAuthor: Susan Gunelius Name: Susan Gunelius
Email: susan@keysplashcreative.com
Site: http://www.KeySplashCreative.com
About: Susan Gunelius is the author of multiple marketing, social media, branding, copywriting, and blogging books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, a leading blog for business women. She is a featured columnist for Entrepreneur.com, a featured blogger for Forbes.com, and the Guide to Blogging for About.com. Additionally, her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, BusinessWeek.com, Yahoo! Finance, Yahoo! Small Business, and more. She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.See Authors Posts (565).

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