Tesco: chickening out of publicity
June 12, 2008
Tesco have received some very bad press over the last few days, over a shareholder request to submit a motion to their AGM.
Hugh Fearnley-Whittingstall (chef and campaigner) as spokesman for a group of over 100 Tesco shareholders, wanted to put forward a motion at the AGM, urging Tesco to ensure that chickens purchased for sale by them are produced in systems capable of providing the Five Freedoms:
1. freedom from hunger and thirst
2. freedom from discomfort
3. freedom from pain, injury or disease
4. freedom to express normal behaviour
5. freedom from fear and distress.
Whatever you think about this issue, it is clear that shareholders have the right to put forward motions for discussion at the AGM.
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Community Manager: Why Are They Important?
May 31, 2008
Increasingly, companies are hiring community managers - but what are they, and what do they do? And, most importantly, do you need one?
I invited David Peralty to explain his new role as community manager at PicApp …
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When it all goes wrong in the FTSE 100
May 20, 2008
Standard 404 Page
You know how they say you can judge someone by their shoes? It’s often the little things that let us down. FTSE 100 corporate sites tend to be big and complex to match the organisations they serve, but can be seriously underpowered when it all goes wrong.
Being presented with a 404 page is irritating at the best of times, but there are different ways of handling this, and - predictably enough - the FTSE 100 demonstrate the full range of options available.
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Are you blanking your customers?
April 25, 2008
Is it difficult for customers to understand what you’re trying to communicate on your website? Are you showing them a blank screen, or hiding key sections of your site from them? It can happen to the best of companies without them realising …
I can think of a couple of reasons why you might decline somebody’s custom: but only people that you no longer wanted to have as customers. You surely wouldn’t refuse to serve those people you do want to retain or exclude them from your corporate communications.
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Search the FTSE 100 - if you can
April 3, 2008
Do you think that having a search facility on your site is a fairly standard best practice these days?
I do.
And yet 17% of the FTSE 100 do not have a search box (or link to a search page) on their home page. Why is this?
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