The Amazing Reach of Apple iTunes

December 3, 2008

I have to admit that I had no idea Apple iTunes was so big internationally. In the comScore Consumer World Metrix Report, I learned that nearly 25% of Japanese Internet users accessed Apple iTunes during the month of August 2008. That’s one out of every 4 people who use the Internet in Japan or 13.5 million Apple iTunes users. Now, that’s a significant statistic.

Globally, the reach of Apple iTunes is at 11.2%, so clearly, there is something to be said for how Apple markets its products internationally. Other countries reported similar Apple iTunes reach statistics.

Check out the Apple iTunes stats from comScore below:

Worldwide = 11.2% reach (107.2 million unique users)
Japan = 23.7% reach (13.6 million unique users)
United Kingdom = 23.4% (8.3 million unique users)
United States = 19.6% (31.7 million unique users)
France = 12.4% (4.0 million unique users)
Germany = 10.7% (3.8 million unique users)

So there are three things to learn from these statistics.

First, Apple is a force to be reckoned with as well as one to watch and learn from.

Second, hooking your brand up with Apple iTunes sounds like a strategy worth investigating. Apple actively looks for iTunes content providers and partners. It just might be something to look into.

Third, if you or the leadership at your company doesn’t know what iTunes is, it’s time for a crash course and a reprioritization of media and channel analyses.

Your thoughts…

Image: Flickr

If you're new here, and have enjoyed what you've read, you may want to subscribe to my RSS feed. Thanks for visiting!