All change …
October 12, 2007
Yes, this site does look a little different … following the advice of Ian Lurie from PortentInteractive, I have tightened up a few elements of the site - I have a little more to do, but I hope it will all make for a better, more useful website in the long run.
Apologies to anyone who has been messed around - there shouldn’t be any more major changes now.
If you're new here, and have enjoyed what you've read, you may want to subscribe to my RSS feed. Thanks for visiting!
Speed Review: Optimisa in 15 minutes
October 8, 2007
I picked a company from the Alternative Investment Market (AIM) at random this morning, and spent 15 minutes (I timed it!) reviewing the site to see what instantly jumped out at me as enhancements I would suggest.
Bearing in mind that I usually spend 2-3 weeks researching and writing a report on a major corporate site, I thought that 15 minutes would be an interesting challenge, and would be enough to come up with a few suggestions that the company might find useful. In 15 minutes, of course, I will necessarily have missed out on a lot, so this shouldn’t be taken to be my final view, or a complete report.
Read more
Show the world where you are - and what you are doing there
October 4, 2007
No matter what size of company you are, details of your registered address should be available on your site. This is a legal requirement here in the UK (reminder) - but is good practice anyway. Larger companies often also provide further details of their various locations - sometimes in the About Us section or in the Careers section.
Tell potential recruits what it is really like
Providing details about your locations can help potential recruits make their decisions. Successful applicants will not only have to work in one of your locations, they will have to live there too. No-one wants to hire someone who decides they don’t like the area you work in and leave; providing information about the area can help avoid losing a recruit later.
Read more
Do you know that I’m talking about you?
October 1, 2007
And not just me, either.
No doubt there are several bloggers and other commentators discussing you, your website and your services out there. Probably more of us if you deal with the retail customer, but nevertheless there are both positive and negative comments available for everyone to see.
I expect you know that if you search on ‘landrover discovery’ the number two site is a blog maintained by a disgruntled (ex-)customer of Landrover, and that there are several anti-Tesco blogs, blogs complaining about telecoms companies, oil companies …
But these companies are not alone. What are people saying about you?
Read more