Going up a gear - Media (part 2)
September 11, 2007
I recently discussed what should be included in a competent media section. Today I want to look at what you need to step the Media section up a gear.
A good media section
The better Media sections contain a range of additional elements to make it easier for the visitor. This includes additional information that might be useful, easy to access and packaged in helpful bundles, and some tools to help them get their job done. These elements include:
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Getting the basics right - Media Section (part 1)
September 7, 2007
Despite the importance of the media (both traditional and new) to a corporate brand, some companies don’t seem to cater to the needs of this stakeholder group very well at all. I am always surprised when I can’t even find a company logo for download …
(Yes, the logo is at the top left of every page, but your web design team will probably have optimised it for the web, so it won’t be good quality for printing).
When I last looked, over 5% of the FTSE 100 didn’t provide a section of their site dedicated to journalists at all.
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BT: browser incompatability
September 3, 2007
Something has gone wrong with the BT corporate home page. It should look like this, as it does in IE7:
but in Firefox, it looks like this:
Some of the text has exploded out of its allocated space. Please fix it - I’d much rather browse in Firefox.