We focus on the corporate website
Our service:
Protects against undermining your brand- Enables amplification of core messages
- Provides a way to measure and track progress
We can help you:
- Identify problems with your site (benchmarking and analysis)
- Determine what your message should be (content strategy, message creation and application)
- Track and measure how well your site meets your communication objectives
Our tools are different
We've taken a user centric approach
- "Show me how this is done"
- 800 criteria, 3,000 examples - "What do they have that I don't?"
- 5 gap analysis tools
Pragmatic and actionable
- Low cost quick wins
- Customisable and configurable
Comprehensive and robust criteria
- Based on what the best are doing
- Using input from internal and external experts
- Using industry recommendations
- We apply best practice frameworks
Our information is online and up to date
We provide extensive research for our clients
Our stakeholder reports provide thought leadership across each area of the website
The best of what companies are doing
What they could / should be doing
Our industry sector research is driven by our clients in each sector, producing content strategies for their key issues
»»More information on reports
Mac vs PC Guy Commercials May Not Be Over Yet
A bit of a buzz has been going on related to the famous Mac vs. PC Guy commercials that have become a highly recognizable and popular advertising campaign which successfully repositioned Apple’s brand against the personal computer category lead ...
Read the full article
Read our Blog